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Research & Analysis

Strategic talent management, especially workforce development thrives on a lot of labour market and industry data. Collection of this data depends on solid market research methodology and execution.
We call this market research for talent: information on the a company’s industry and its external workforce that aids in making strategic and tactical decisions.

The output from this market research can be translated into formats such as statistics, organograms, economic, IO psychology, or ethnographic details.

Research & Analysis

A research-led approach to the recruitment process and talent management, saves companies time, money and ensures the success of your long and short-term strategies. A condition of designing these strategies is to get the best understanding of your industry and specifically the competition.


Awareness of how competitors position talent management and recruitment in response to trends and gaps in the market is critical to a companies own strategies to remain competitive or surpass the competition. Market research increases familiarity with market trends and gaps, along with their drivers as it relates to talent. Companies rely on market research to answer questions such as; where to target recruitment efforts in and outside their industry, where does their company fall in terms of desirability compared to the competition, what are the returns on investment for specific strategies and how competitive is the market for specific positions. These answers are critical to long and short-term strategies.


It is also goal of most companies to become or maintain their status as employers of choice. Market research enables companies to assess the competition, identify all employers of choice and investigate the specific variables that contribute to this.


Our services are grounded in comprehensive market research and analysis, that is then verified with qualitative insights from people within specific industries. The data is translated into impactful information specific to our clients’ objectives and how they operate.

Market Analysis

A research-led approach to the recruitment process and talent management, saves companies time, money and ensures the success of your long and short-term strategies. A condition of designing these strategies is to get the best understanding of your industry and specifically the competition.


Awareness of how competitors position talent management and recruitment in response to trends and gaps in the market is critical to a companies own strategies to remain competitive or surpass the competition. Market research increases familiarity with market trends and gaps, along with their drivers as it relates to talent. Companies rely on market research to answer questions such as; where to target recruitment efforts in and outside their industry, where does their company fall in terms of desirability compared to the competition, what are the returns on investment for specific strategies and how competitive is the market for specific positions. These answers are critical to long and short-term strategies.


It is also goal of most companies to become or maintain their status as employers of choice. Market research enables companies to assess the competition, identify all employers of choice and investigate the specific variables that contribute to this.


Our services are grounded in comprehensive market research and analysis, that is then verified with qualitative insights from people within specific industries. The data is translated into impactful information specific to our clients’ objectives and how they operate.

Case Study

The Problem

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Our Solutions

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Related Insights

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